Digital Brand Critique

Blog Post MC 2035 Speedo is an internationally recognised aquatic equipment brand that creates and sells everything from children’s floats to high performance racing suits. One thing speedo does well is brand recognition. There are hundreds of swim suit brands in the world but all brief sized ones are referred to as “speedos.” This has been due to Speedo’s dominance in this area of marketing for well over 100 years.   Over time, the market has become a little more competitive, especially in the sale of racing suits. Speedo does an excellent job at advertising its performance end merchandise, they sponsor all of the fastest swimmers in the world and post them all over their social media sites. However Speedo is lacking on its digital advertising for the things that it began selling at the beginning of the company way back in 1910. Things like floats, children’s toys, aquatic games, recreation swim wear. Speedo needs to reconnect with its younger and more amateur ta